Born Digital scales up in Stockholm – Ulrika L Oskarsson takes key position, Ola Svensson takes over MUM

Born Digital is strengthening the position in Stockholm: Ulrika L Oskarsson moves to a key role to drive regional sales and business development across the growing portfolio. Simultaneously, Ola Svensson, leveraging his leadership and strategic expertise, takes over as the new leader of MUM - to take the company into its next growth phase.

As the Born Digital portfolio grows – with companies like Regentor, Queenslab, Aliby, Automates, Infuse Talent, and Eghed – we are now taking the next step to being one of the fastest-growing tech groups in the Stockholm region.

Ulrika L Oskarsson steps into a key role with full focus on accelerating Born Digital's business development and sales in Stockholm. With her strategic experience, broad network, and ability to drive growth, Ulrika will stimulate our regional expansion and coordinate sales efforts across the portfolio. She will also continue as an active board member of MUM. During her time as CEO, Ulrika has been a key driver for Born Digital's development.

At the same time, Ola Svensson takes over as the leader of MUM, with the mission to lead the company into the next phase. Ola has extensive previous experience as a leader - he was CEO and partner at Influence AB between 2020-2024 and he has been building MUM's management consulting business as the founder/managing partner of MUM LumiFuture AB. Ola has the perfect skills set to drive MUM forward – with focus on business development, team growth, and customer value.

Born Digital is not just present in Stockholm – we are here to make a stand. With Ulrika and Ola in key roles, we strengthen our position, build deeper customer relationships, and accelerate our sales.